Is this done-for-you?

No. Mentorship is advisory only, Do-With-You. We architect, coach and review; your team executes. If you want execution, our Agency (DFY) track exists for that.

How long is the commitment?

12 to 24 months. Systems compound; anything shorter is a workshop, not an accelerator.

Senior leaders who have operated and scaled DTC brands. No juniors, no rotating account managers.

What if we already have an agency?

That's common. We often mentor the in-house lead who manages agencies, better briefs, better accountability, better results.

Do you work in French?

Yes. Calls, documents and playbooks are available in English or French.

Pricing depends on scope and revenue. We share it on the qualifying call, after we know what you actually need.

mentorship · dwy · do-with-you

You're one decision awayfrom the systems7–8 figure brands use.

Mentorship (DWY) is an ecommerce accelerator for Shopify brands that qualify. Advisory only, we don't take over your ad account, we build the operators and the operating system behind it.

Full-service Shopify growth execution, run like an operating partner. Every service below is delivered done-for-you by senior operators, strategy, execution and reporting under one roof.

Stop leaving money on the table. Let's accelerate your growth.

Application only
Advisory, not done-for-you
Montreal · remote worldwide
EN / FR

Years operating DTC brands: 25+Years operating DTC brands
Average blended ROAS lift: 3XAverage blended ROAS lift
Average growth with partners: 150%Average growth with partners
Weekly calls with leaders, no juniors: 1-on-1Weekly calls with leaders, no juniors

who this is for

Brands that need to qualify.

We keep the roster small on purpose. Mentorship works when there is real volume to optimize and a team that can execute what we build together.

You're a fit if

You run a Shopify or Shopify Plus store doing $50k+/month.
You spend on paid media and want the account run properly in-house.
You have at least one person who can execute weekly.
You want to own the system, not rent an agency forever.
You're ready to commit for 12–24 months.

Not a fit if

You haven't launched or validated a product yet.
You want someone else to press every button (choose the Agency track).
You're looking for a one-month test.
You aren't willing to change what the data says is broken.

how it works

Every service we run, taught, not outsourced.

The same disciplines our agency team executes daily, delivered as advisory: we architect it with you, hand you the playbooks and dashboards, then coach your team every week until it runs without us.

Meta · Google · TikTok · Reddit · Pinterest

Grow paid media ROAS

We rebuild your account structure, testing cadence and scaling rules so spend grows without collapsing efficiency.

Account architecture and naming conventions
Creative testing framework and read thresholds
Budget scaling rules and kill criteria
Incrementality and blended ROAS targets

Shopify Plus · Recharge · Gorgias · Loop

Grow Shopify conversion and AOV

Higher conversion rate, higher AOV, faster site. We audit the funnel and prioritize the fixes that actually move revenue.

PDP and landing page teardowns
Upsell, bundle and subscription strategy
Site speed and checkout flow fixes
CRO test roadmap with expected lift

TikTok Shop · GMV Max · Live

Scale on TikTok Shop

Launch and scale the fastest-growing channel in DTC without burning your margin learning it.

Shop setup, catalog and compliance
Affiliate recruiting at volume
GMV Max campaign scaling
Live selling and content cadence

Klaviyo · Attentive · Postscript

Own retention with email & SMS

Flows and campaigns that carry 30%+ of revenue, built around segmentation instead of blasts.

Flow audit and rebuild plan
Segmentation and suppression logic
Campaign calendar your team can run
Deliverability and list health

Higgsfield · Adtria · Canva · CapCut

Build a creative engine

Creative is the media buy. We install a production system that ships winning concepts every week.

Concept library and hook frameworks
UGC sourcing and briefing templates
AI-assisted iteration workflows
Creative scorecards tied to spend

Trybe · Impact · ICON

Affiliate & creator programs

A second demand channel that compounds, recruited, briefed and paid on performance.

Program design and commission modelling
Creator recruiting pipelines
Whitelisting and usage rights
Tracking and payout hygiene

Forecasting · Reporting · Cadence

Install the Growth OS

The operating layer: one forecast, one dashboard, one weekly meeting where decisions actually get made.

Contribution-margin forecast model
Single source of truth reporting
Weekly growth meeting agenda
Quarterly planning and target setting

Hiring · Onboarding · Coaching

Build the team behind it

We help you hire and level up the operators who will run the system after mentorship ends.

Role scorecards and comp benchmarks
Interview loops and test tasks
30/60/90 onboarding plans
Ongoing coaching for your leads

what's included

Inside the accelerator.

Private weekly 1-on-1 calls

Every week with senior leaders, never a junior account manager.

Direct messaging access

Async support between calls so you're never blocked for a week.

Full account audits

Ads, Shopify, lifecycle and analytics reviewed line by line at kickoff.

Playbooks and templates

The exact SOPs, briefs and trackers our agency team uses internally.

Dashboards and forecasting

A reporting stack your team maintains, with targets you can defend.

Partner and vendor access

Warm intros across our Shopify, media and tooling partner network.

the first 90 days

From audit to compounding.

Apply & qualify

Short application, then a diagnostic call. If we can't move your numbers, we say no.

Deep audit

Two weeks inside your accounts. You get a prioritized gap list with revenue impact.

Build the system

Account restructure, creative engine, lifecycle and the Growth OS reporting layer.

Coach & compound

Weekly calls, monthly targets, quarterly planning, until your team runs it alone.

faq

Straight answers.

apply

Apply to the accelerator.

Tell us where you are today. If you qualify, we'll book a diagnostic call and show you exactly where the money is being left on the table.

contact form

Tell us about your brand.

Share a few details and we'll come to the first call with ideas, not a script.

book a call

Book a 30-minute intro call.

Pick a time that works. You'll talk to the founder directly.