In a world more connected than ever, companies such as Google and Netflix have access to a massive pool of data that captures consumer behaviour patterns through their devices. Marketers have been able to tap into this aggregated information and leverage it for product and service personalization, all with the ultimate objective of driving more revenue. Big Data has triggered both excitement and fear towards what can further be done with it. Rym Benchaar, data-driven marketer, visionary and Co-Founder of GO Strategy demystifies everything related to Big Data in a TEDx Talk, but also talks about how it can be used for the greater good of humanity while aiming to break barriers on privacy concerns.
How Big Data Will Shape Our Future - TEDx